Fellowes goes live with 3D visual product configurators for dealers, powered by 3D Cloud tech

Fellowes, which operates in the contract interiors and architectural solutions space, has rolled out new 3D modular and product configurators for its Volo, Markerboards, Sena, and Rising product lines in partnership with 3D Cloud.

Fellowes provides its dealers and independent sales representatives with 3D product configurators and 3D modular configurators, with the aim of driving more sales in the competitive contract office furniture market.

The new configurators are now available on its website.

"Launching 3D configurators for our most complex product lines is a mission-critical part of helping our dealers create great experiences for their clients through fast, easy, and accurate 3D visualisation tools," says Todd Holderness, General Manager, Contract Interiors at Fellowes Brands. "3D Cloud has been an outstanding partner in helping us to bring 3D product configuration experiences to our dealer community with speed and accuracy.”

Fellowes worked with 3D Cloud to deliver 3D modular and product configurators that meet internal operational needs and provide a seamless experience for dealers and clients. For instance, the Volo configurator allows users to start with common prebuilt layouts and personalise walls, trim, components, and finishes. List pricing updates in real-time through API integration, and the system exports accurate, order-ready SIF files.

"We wanted a tool that dealers could use quickly to specify products visually, without needing training, seat licenses, or downloads," says Holderness. "3D Cloud makes specifying products visual, fast, and easy, and it's fully integrated with marketing and order SIF files. We want to see our dealers succeed by having access to all of the possible configurations and being able to share iterations and fully customise products with clients quickly to help them come to decisions and close deals faster."

The new configurators reduce quoting time, eliminate manual errors, and provide a much needed layer of visual accuracy for complex products. For monitor arms like Sena and Rising, they make exploring thousands of configuration possibilities easy and intuitive. For Volo architectural walls, they bring speed and transparency to a traditionally lengthy specification process.

"The project was a significant endeavour, involving multiple complex phases and approval, and the 3D Cloud team was responsive and thoughtful throughout. This is a true partnership," Holderness says.

2025 RTIH INNOVATION AWARDS

3D technology will be a key focus area at the 2025 RTIH Innovation Awards.

The awards, which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.