Wonder Suite announces integration with 3D Cloud to solve one of furniture retail's toughest challenges

Wonder Suite has partnered with 3D Cloud with the aim of making it easier for customers to shop in stores for customised furniture.

The tie up with 3D Cloud, an AI powered platform for 3D product visualisation and configuration, will allow people to personalise furniture selections in real-time. Shoppers can choose fabrics, colours, sizes, viewing their customised pieces in interactive 3D. They also can explore configurable items alongside all other items without having to bounce between platforms.

“When you’re choosing between hundreds of fabric swatches and multiple configuration options, it’s hard to picture the final result,” says Kaspar Fopp, CEO at Wonder. “While configurators existed on websites, they weren’t integrated into the in-store experience. Guests end up with a configcured item on a website cart, separated from everything else. This disconnected experience made the configurable furniture feel like a foreign object in the sales process.”

Best Home Furnishings is the brand launch partner and is set to unveil the tool with its full catalogue next month.

“This isn’t just about cool technology; it’s about solving problems that cost retailers sales as well as eliminating customer frustration,” says Brian Lange, President at Best Home Furnishings, adding, “When it’s truly integrated into the in-store shopping journey, for our retail partners this becomes the difference between browsing and buying.”

“Best Home Furnishings has always been an industry leader in accurate product representation, and using 3D to visualise and configure its products has helped it to turn a complicated customisation process into a delightful experience,” says Beck Besecker, CEO and Co-founder at 3D Cloud.

2026 RTIH Innovation Awards

3D technology will be a key focus area at the 2026 RTIH Innovation Awards.

The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.

Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.

Check out our 2025 winners here.

Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”

“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”

He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”

Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.