Marxent boosts 3D retail analytics practice and announces key hire

Marxent, a specialist in 3D commerce for furniture and home improvement, has expanded its 3D retail data analytics division and added a new leadership position.

John Bastone, formerly of SAS, is taking on the role of Head of Product Management.

“The explosion of e-commerce activity in furniture and home improvement has led to a surge in 3D attributed sales,” says Beck Besecker, Marxent’s CEO and Co-Founder.

“The desire for data tied to consumer home improvement and furniture purchase behaviour has never been stronger. After a record breaking year with over $1 billion in 3D enabled sales, we’re generating vast amounts of data around how consumers plan purchases for the home.”

“Our focus over the past year has been on developing a frictionless journey that takes customers from inspiration to transaction through proprietary features like Design from Photo,” Besecker adds.

“Our retail partners are seeing huge improvements in average online order value and reducing returns to the tune of millions of dollars a month while generating immense amounts of behavioural data.”

“We’ve seen increasing interest not only from retailers but from brands who want to know the level of product interaction, engagement, and conversion rates from our retailer apps.”

Marxent’s 3D Room Planner apps allow shoppers to merchandise their own purchases with real, buyable SKUs all within their actual floor plan, then add the entire room to an e-commerce cart.

The data provides insight into how consumers plan for home improvement and interior design projects, how that planning is tied to inspiration, and what products are commonly combined in room commerce scenarios.

"The past year has shown how 3D-enabled virtual selling is now a strategic imperative for retailers," says Bastone.

"As more consumers turn to e-commerce for large, configurable purchases, Marxent has the team, the tech, and the data to help shepherd retail through this massive shift in consumer behaviour,” Bastone said.