Petco deploys CitrusAd online retail media technology

Petco Health and Wellness Company has launched CitrusAd’s retail media technology for sponsored products and display ads across its e-commerce, desktop and mobile platforms.

The offering provides Petco’s vendors with targeted digital advertising opportunities and helps pet owners find relevant products.

“We are delighted to partner with Petco as it continues to support the health and wellness of pets and pet parents through its e-commerce and omnichannel solutions,” says David Haase, Chief Revenue & Operations Officer at CitrusAd.

“We look forward to a very successful digital retail media journey with Petco and their vendors to provide informed pet care and health solutions to its customers.”

“As part of our mission to improve the lives of pets and pet parents, partnering with CitrusAd will help Petco provide a more personalised shopping experience as our customers’ embark on their pets’ health and wellness journeys,” says Darren MacDonald, Chief Digital & Innovation Officer at Petco.

“CitrusAd’s retail media technology will help our vendors reach Petco’s strong ecosystem of pet parents and educate them on the products and merchandise that meet their pets’ specific needs.”

Beginning in December of last year, several Petco vendors were involved in pilot ad campaigns, allowing them to participate in various ad targeting opportunities.

As a result of these campaigns, brands experienced on average a 300% to 400% return on ad spend, not including an expected in-store impact.