Walmart set to buy virtual fitting room platform Zeekit

Walmart has announced plans to acquire Zeekit, a virtual fitting room startup based in Israel. Terms of the deal were not disclosed.

A virtual try on experience will soon be available at Walmart.com. Consumers can upload their photos or pick a model that represents their body type, height and skin tone, with the option to share their outfits with friends.

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“Over the last few years, we’ve been working hard to expand our apparel assortment to include quality, on-trend and accessible fashion to help customers outfit their closets no matter their personal style or budget,” says Denise Incandela, EVP of Apparel and Private Brands, Walmart U.S.

“But, in an increasingly online driven category, customers not only want variety in styles, but also an inspiring and personalised digital experience that makes shopping for apparel easy, fun and social. That’s why I’m thrilled to announce Walmart’s plan to acquire Zeekit.”

“Virtual try-on is a game-changer and solves what has historically been one of the most difficult things to replicate online: understanding fit and how an item will actually look on you. Zeekit will help us deliver an inclusive, immersive and personalised experience for our diverse customer base.”

As part of the deal, Walmart is welcoming onboard Zeekit's three founders, CEO Yael Vizel, Chief Technology Officer Alon Kristal and Vice President of Research and Development Nir Appleboim.

“Given its scalability, we believe Zeekit’s technology can also be used to create other fashion experiences, including the ability to build the world’s largest virtual closet and mix and match clothing seamlessly,” says Incandela.

“These exciting technologies add a social element to the digital experience, allowing our customers to bring their unique personalities and preferences to shopping.”