Amazon picks Canary Wharf for latest London Amazon Fresh store

Amazon has opened an Amazon Fresh location in Canary Wharf, London.

It’s the fourth such convenience store to feature Just Walk Out Shopping tech in the UK, which was pioneered at the Amazon Go offering in the States.

The other three are in Ealing, Wembley Park and White City.

Shoppers use the Amazon app to enter (no Prime membership required) and buy items, bagging them as they go.

At the end, they don’t need to stand in queue or check out. They are automatically billed as they leave.

The Canary Wharf store, located at 4 Water Street, London, E14 5GX, will offer the private food brand, ‘by Amazon’, Customers will also find a range of hot food throughout the day and on-the-go meals for breakfast, lunch and dinner.

The 2,500 square feet location will be open from 7:00 am to 11:00 pm, seven days a week.

Amazon said in a press release that it planned further openings in the greater London area, although it did not reveal exact numbers or locations.

Treasure Truck

Yesterday, Amazon announced the UK expansion of its Treasure Truck offering.

This launched in London and Manchester during 2017.

It has since rolled into the likes of Leeds, York, Coventry and Liverpool.

It tracks down trending or exclusive products and sends subscribers a text alert with the details of each day’s limited time offer for their location.

If customers like what they see, they can buy it on the spot and it will be delivered to their door.

Recent offers have included 43% off Joseph Joseph kitchen accessories, 30% off a Bosch garden tool and 37% off Fireball Whisky, as well as giveaways in collaboration with brands such as Xbox and OnePlus.

Customers can click here or find Treasure Truck in the Amazon app to sign up to receive updates on the latest offers.

Treasure Truck also hosts free events. These include pop-up shops, celebrity appearances and concerts and will kick off again as soon as safe to do so.