IARD launches standards for online sale and delivery of alcohol
The International Alliance for Responsible Drinking (IARD) has launched a new set of global standards to help prevent online sales and delivery of alcohol to minors and to reduce harmful drinking.
The not for profit organisation is a partnership of 12 beer, wine, and spirit companies and a coalition of 14 global and regional online retailers, and e-commerce platforms, including Uber Eats, JD.com and Grab.
The standards are focused on highlighting the best training and support for delivery drivers and safeguards to prevent delivery to children, the intoxicated and protecting the vulnerable without compromising on the convenience of e-commerce.
Initiatives include verifying sales by scanning ID’s, including face-ID checks and text verification codes.
Henry Ashworth, IARD President and CEO, says: “This is a true world first initiative in raising standards of responsibility across the board for e-commerce.”
“This international partnership has worked together tirelessly to set global standards for the online sale and delivery of alcohol beverages, taking further concrete steps towards the elimination of alcohol sales to minors.”
“IARD is proud to have united the world’s leading drinks producers with leading online retailers and e-commerce platforms and we invite others to join us in this landmark collaboration to raise global standards.”
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