Lindex taps Bambuser live video shopping technology
Lindex has used Bambuser live video shopping technology to take viewers on a virtual trip to scenic summer locations across Scandinavia and showcase its new swimwear collections in the process.
Featuring simulated beach settings such as Tylösand and Gotland, the interactive and shoppable event was streamed from Virtual Star Studios.
It was produced using technology that enables rendering of high-end 3D photorealistic graphics in Unreal Engine.
“Live video shopping is a very powerful tool for us, and in an incredibly short time, it’s become a relevant way for our brand to engage and interact with our customers,” says Susanna Antonini, PR & Influencer Marketing Manager at Lindex.
“For our summer collection, we wanted to give shoppers an entirely new experience, and we see from the show’s performance that this type of premium production drives next level impact.”
“Over the past year, the popularity of live video shopping with retailers and shoppers indicates that these interactive, shoppertainment experiences are here to stay,” says Sophie Abrahamsson, Chief Commercial Officer at Bambuser.
“Now that we’ve proven the format’s power to drive consumer behaviour, we want to push the limits of the technology, make it even more immersive and help retailers transcend the status quo of e-commerce.”
“For every brand and retailer, this show is a powerful demonstration of what they can achieve, and it’s my hope they’ll see it and instantly envision the worlds they can create on their own websites.”
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