Majid Al Futtaim deploys Carrefour UAE AdTech online solution

Majid Al Futtaim has implemented new advertising technology at its Carrefour UAE business.

It says that, as a result, website and smartphone app customers will receive the most relevant and appealing advertised promotions.

In addition, end-to-end tracking, measurement and reporting tools and metrics, give participating suppliers a better understanding of individual consumer interactions.

Consumer goods brand La Vache qui Rit utilised the AdTech with Carrefour and lays claim to a 46% online sales uplift, benefiting from a 1.5x improved click-through-rate.

Over 15 household brands have adopted the solution, including Rainbow, Nutella, Beko and Kiri, achieving an average sales uplift of 30%.

Hani Weiss, Chief Executive Officer, Majid Al Futtaim Retail, says: “This new technology is changing how brands connect with their audiences and how advertisers and publishers interact with each other.”

“By investing in AdTech solutions, Carrefour makes wiser content placements that effectively position supplier brand advertisements when and where they are needed most on our e-commerce platforms.”

“The results are clear; with a three-fold increase in the probability of conversion of audiences targeted, AdTech is extremely valuable for brands and consumers, generating an all around more effective and rewarding digital experience.”