ASKET rolls out new Returnado Rescue platform

Swedish startup Returnado has launched a Returnado Rescue platform which will power ASKET’s new Revival Programme.

Co-developed with the sustainable menswear brand, this aims to help brands extend the lifecycle of their products and take a more circular approach to consumption.

Also of interest: Startup interview - Haider Abdo, CEO and Founder, Returnado

Through a digital platform, brands can collect unwanted items long after the return period has passed, and, regardless of their condition, give them a new lease of life through resale, remanufacture and recycle.

Just because you're done with a garment, doesn't mean it's done for. We're very proud to introduce The ASKET Revival Program - our version of a take-back program which will give our garments a second lease of life. Find out more: https://t.co/Zr58TfXuMM
— Asket (@asketsthlm) May 6, 2021

In exchange for registering their return, consumers receive a voucher which can be invested in new products.

On the backend, Returnado handles the creation of the vouchers, and ensures items are directed to the correct place.

CEO and Founder of Returnado, Haider Abdo, comments: “As one of the leading providers of online returns technology, we are acutely aware of the need to break the fashion industry’s linear production model.”

“By extending the life of an item, we also extend the life of the resources required to make it.”

“That is why when ASKET, a brand synonymous with ending over consumption, reached out to us about doing this project, we were more than happy to collaborate and use our knowledge and tech to support their vision.”

“We are delighted to be able to open up this technology to help brands all around the world move towards more holistic and sustainable business models.”

Returnado has been ASKET’s global returns solution for over a year.

Jakob Dworsky, Co-founder of ASKET, comments: “Since launching, our philosophy has always been to create clothes that stand the test of time ensuring they are worn and used more, but now six years in, we learnt that some of our customers are done with their pieces.”

“Having already entrusted Returnado with our returns process, we believed that they would be the perfect partner to help us take the process a step further and claim responsibility for our garments at the end of their useful life.”