Pureplay Boxed announces Lolli Bitcoin rewards partnership

Boxed, a New York-based online retailer that sells and delivers bulk sized groceries, has teamed with Lolli to give users up to 5% Bitcoin back on purchases.

Alex Adelman, CEO and Co-founder, Lolli, says: “For consumers with an interest in both earning Bitcoin and affordable, convenient online shopping, Lolli and Boxed are the perfect way to circumvent shopping with Amazon, while getting a significant amount of free money back in Bitcoin, the best performing asset class of the last ten years.”

Alison Weick, Chief Marketing Officer at Boxed, says: “This will enhance our customers’ shopping experience as they redeem cash or Bitcoin when shopping for their bulk groceries and household essentials.”

Funding round

Lolli recently closed a pre-Series A fundraising round after pulling in $5 million.

This saw investment from the likes of Seven Seven Six, a venture capital firm co-founded by Reddit executive chairman Alexis Ohanian, Serena Williams’ Serena Ventures, and management company Night Media.

Lolli, which launched in 2018, said it would use the cash to develop its mobile application, and for international expansion.

Adelman commented: “This is an exciting time and opportunity to accelerate adoption and increase accessibility to Bitcoin.”

The raise followed a $3 million seed round led by PathFinder, Founders Fund’s early stage investment vehicle, and including Ashton Kutcher and Guy Oseary’s Sound Ventures, beauty mogul Michelle Phan, Digital Currency Group, and Bain Capital.

Sign up for our free retail technology newsletter here.

BitcoinStaff WriterBoxed, Lolli, Bitcoin, Cryptocurrencies, Payments, Online retail, E-commerce, Funding rounds, Startups, Alex AdelmanComment