Linnworks whitepaper: The effortless economy. A new age of retail
The latest consumer research from Linnworks finds 90% of consumers will give priority to an online store that delivers a convenient experience.
Today's consumers are increasingly influenced by convenience. But what does this mean for e-commerce and how can retailers respond?
78% of shoppers surveyed value convenience more now than before Covid restrictions.
Whether it’s searching on a marketplace, or discovering new products in their social feed, shoppers are increasingly influenced by convenience and a frictionless purchase journey.
Every point of interaction is a chance to win over the consumer - and if a retailer gets it right, shoppers will reward you with increased order values and more frequent purchases.
Download the Linnworks consumer research on customer expectations in the new, effortless economy and find out what you need to do to capture every selling opportunity.
It highlights five significant e-commerce trends that retailers need to know.
1. Convenience is king
76% say convenience is their key priority in selecting a retailer and nine in ten will prioritise using a retail site that offers a seamless experience.
2. Convenience means seamless experiences
81% of shoppers are looking for a frictionless, cross device e-commerce experience. Guest checkout and having shipping details stored are top of shoppers' convenience check lists.
3. Third party selling - social and marketplaces
More than nine in ten shoppers start their product search on a marketplace and 76% have made impulse purchases via social channels due to the ease of purchase.
4. Payments
Nearly nine in ten say seamless and flexible payment options speed up their decision making and prompt them to spend more.
5. Delivery
95% of shoppers reveal convenient delivery options are a major factor in the online retailers they use.
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