Verizon 5G Immersive Retail Accelerator goes live

Verizon has partnered with UK digital technology innovation centre, Digital Catapult, to launch a 5G immersive retail accelerator initiative.

The aim is to help brands, including Burberry, Diageo and L’Oréal UK & Ireland, explore how 5G enabled solutions can solve real world challenges.

Such concepts include experimentation of the in-store experience, out of store experience, digital product visualisation and virtual events such as fashion shows and product showcases.

Verizon 5G immersive Retail Accelerator program with Digital Catapult goes live https://t.co/PcvrTVmmKf
— Verizon News (@VerizonNews) June 24, 2021

The initiative is also open to startups and scaleups currently working within the retail, immersive or customer experience space.

“The pandemic has demonstrated the transformational impact technology can have on our ability to adapt to periods of uncertainty,” says Tami Erwin, CEO at Verizon Business.

“The quicker people are able to integrate technology across their organisation, the easier their business will adapt to new trends.”

“The accelerator embraces the power of 5G, and promises to transform the customer experience through a range of innovative technologies, including immersive experience, artificial intelligence, and machine learning.”

Benni Lickfett, Global Head of Digital Innovation at Diageo, comments: “We are constantly exploring how emerging technologies can enable more meaningful experiences for our consumers and the retail accelerator programme is a great way to collaborate with leading technology pioneers to do just that.”

Mark Apter, L’Oréal UK & Ireland, states: “Creating innovative ways of engaging with our customers is always a priority for us, and 5G can help us keep our audiences connected and engaged.”

“We have already seen the possibilities of technology such as virtual make-up try-on services, so I’m looking forward to seeing what new ideas are out there which can test the boundaries of connected experiences.”