CRC Sports rolls out Aptos retail planning solutions
Thailand and Vietnam-based retailer CRC Sports, under Central Retail, has deployed Aptos technology to support its merchandise planning processes.
“We run a multi-brand, multi-format and multi-channel retail model, and it is our vision to become one of the top sporting goods retailers in the world,” says Tony Morton, President at CRC Sports.
“As our business grows and becomes more complex, we have needed to bring increased levels of sophistication and standardisation into the way we manage our end-to-end merchandise lifecycle.”
He adds that, following the deployment of Aptos’ retail planning solutions, the retailer has achieved a holistic view of merchandise performance across all its brands and channels, affording greater visibility into consumer demand patterns.
Morton concludes: “Aptos technology allows us to optimise stock levels and better align with the needs of our customers - a critical differentiator when demand for sportswear is surging, yet our customers’ buying journeys can be harder to predict.”
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