The Body Shop Russia taps eyezon livestreaming tech
The Body Shop, working with eyezon, has launched an on-demand one-on-one livestreaming service in the Russian market.
“Providing customers personalised consultations with brand representatives, essential for all skincare purchases - now through live streaming,” eyezon said in a LinkedIn post.
“One on one conversations with brand representatives ensure beauty customers make informed purchase decisions without missing the most important part, a live demonstration. Textures, colours, and consistency all become real, even if you can’t touch.”
eyezon is pitched as a live video shopping sandbox, which enables one to one sales via mobile for any e-commerce or brick and mortar business.
The service was launched in 2020 by a team of developers, and is headquartered in Singapore.
It was first introduced in 2017 as a peer to peer mobile application, which enabled people to share their experiences and knowledge on-demand via livestreaming.
In 2019, the focus shifted to the B2B sector due to the growing demand for more personal shopping experiences online, which was a challenge to scale for large e-commerce platforms.
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