Otero Menswear relaunches website with Perfitly virtual fitting tech
Perfitly, a VR/AR and AI powered virtual fitting room solution for online retailers, has partnered with Otero Menswear, a brand catering to men with heights between 5’4” – 5’10”.
As a result, Otero’s new website is centred around Perfitly’s virtual fitting and tailored size recommendation capabilities. Once on the homepage, users select their height, body type, body shape, pant waist size and length.
From there, Perfitly powers and presents a personalised virtual avatar based on the user’s measurements. They can then select from a range of polos and T-shirts which are displayed on the avatar.
"Perfitly’s virtual fitting process is centred on a seamless user experience as the key differentiator between ourselves and other targeted e-commerce apparel brands,” says Steve Villanueva, CEO and Founder, Otero.
“Our goal is to provide shorter men with stylish apparel and the ‘Otero Perfect Fit.’ Our attention to detail and enthusiasm is mirrored in Perfitly’s dedication to harnessing first-rate technology to provide each shopper with an unparalleled and personalised experience.”
“Perfitly technology has helped us achieve unprecedented low return rates (3% compared to the industry standard of 30% for males) and high levels of customer satisfaction via the Otero Perfect Fit Journey.”
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