Visa and Ascenda team on loyalty and rewards in Asia Pacific

Visa has announced a strategic partnership in Asia Pacific with loyalty technology venture Ascenda.

As a result, the payments giant will be the first globally to leverage Ascenda’s Nexus platform, which will enable Visa’s partners to adopt a new rewards programme for their customers.

According to a press release, “the new product eliminates all technical integration for launching loyalty programmes whether you’re a bank, FinTech or card issuer. Setup lead time, complexity and cost are all reduced by a factor of ten relative to current industry norms.”

Chris Clark, Regional President, Asia Pacific, Visa, says: “As we evolve our business beyond cards, reward programs are becoming more digital, more engaging, more personalised, and easier to adapt to new opportunities.”

“Our partnership with Ascenda ensures Visa is able to deliver loyalty platforms that match the pace of digital adoption our bank and FinTech partners need.”

“Visa and Ascenda already have a strong track record of partnering to equip top-tier banks with leading customer engagement solutions,” says Sebastian Grobys, Chief Commercial Officer at Ascenda.

“With Visa now leveraging our new Nexus model and integrating Visa’s existing engagement solutions for rapid deployment, we are unlocking significantly greater scale for our collaboration going forward.”

The solution is currently being rolled out across Asia Pacific.