Checkpoint Systems lands Scotch & Soda RFID tech deal
Checkpoint Systems has announced a new three-year RFID solutions partnership with Dutch fashion retailer Scotch & Soda.
Scotch & Soda, which operates 166 stores in more than 70 countries, has been using Checkpoint Systems' clothing labels for more than 10 years.
The latter will now tag, on average, 10 million of its garments with RFID labels per year.
Rik Kok, Global Director of Procurement and Real Estate, Scotch & Soda, says: “Thanks to Checkpoint Systems' latest RFID labels, we know exactly how many medium blue trousers are still in our distribution centres in Belgium, the Netherlands or Germany, for example, or how many extra jackets our shops in Japan need from our summer collection.”
“In this way, we are not left with a large surplus of unsold items at the end of a season, and we can provide every consumer with the garment he or she wants through his or her most preferred sales channel."
He adds: "We now know how many garments we have of what size and colour and where they are in our chain. This means we can immediately help the consumer find the right garment.”
“This also applies to when they buy clothes from us online. We then refer the customer to the nearest Click and Collect or buy and pick up point where the desired garment is located, or they pick it up in our shop that is on their daily route."
Geert den Hartog, Key Account Director Apparel at Checkpoint Systems, comments: "2020 has changed the buying behaviour of consumers worldwide.”
“Shoppers no longer just buy clothes in a physical shop or online. They buy through their preferred channel as and when it is convenient for them.”
“If retailers want to grow, they will have to accommodate their consumers with this omnichannel behaviour. RFID ensures that shops can perfectly align e-commerce, Click and Collect and other online services.”
“This improves customer loyalty by ensuring that the experience in enjoyable, from mobile/desktop browsing through to collection or delivery.”
