RevLifter brings in Andrew Rooks as Chief Revenue Officer

E-commerce technology startup RevLifter has appointed Andrew Rooks as its first ever Chief Revenue Officer.

Rooks most recently served as Vice President - Global Revenue Operations, Sales and Sales Development at cross-channel customer engagement solution provider Cheetah Digital.

His CV also includes a stint as Vice President of Marketing and Sales at Experian in the UK and Ireland.

Simon Bird, Co-Founder and CEO, RevLifter, which last year closed a £3.3 million Series A round, says: “Andrew brings a client first approach that facilitates rapid growth by focusing on delivering the best possible solutions.”

“Our success comes directly from our results for e-commerce retailers. Andrew has demonstrated an outstanding record of leadership in building effective client partnerships globally and we're thrilled to have him join at such an exciting time for the business."

Rooks comments: "I am proud to be joining the RevLifter team as we work to transform e-commerce through the power of one-to-one personalised deals and content.”

“As someone who has been active in the personalisation space for many years, I am so pleased to be part of a team delivering solutions that are both unique and proven effective across more than 100 leading global brands."

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