Four useful tools to grow your booming e-commerce business faster

With around 2.14 billion digital buyers worldwide, the e-commerce market is on a fast track to closing the gap between consumers and physical stores.

While this presents countless possibilities for businesses that want to showcase their products on digital shelves, it also begs the question of how to stay ahead of the ever-growing competition in the saturated market.

The e-commerce industry is rapidly changing and expanding, but so are the trends, methods, and strategies that can help you drive growth and sales.

Nowadays, there are plenty of tools that can help turn the wheels of your booming online store - by allowing you to test, identify, and scale the right tactics for your business.

If you’ve already started your e-commerce business and want to accelerate its growth, there are several methods you should consider implementing.

Or, say you’ve grown your e-commerce store on Amazon, and now instead of expanding, you’ve decided to sell.

Once you’ve learned how to sell Amazon business accounts to other sellers, you will need to look at your financials and do a cost benefit analysis to determine the profitability. All of this will require analysis of the data that you have collected to that point.

Below we have listed the four essential tools you can use to grow your booming e-commerce business faster.

Analytics and data

With so much digital information at your fingertips, data analytics can shed light on the success of your website and the best opportunities for improvement.

To get the maximum return on available information, you should look at both internal and external data. You can start by using tools like Google Analytics to get details about your visitors and track the effectiveness of your campaigns.

However, you may also consider turning to outside sources for e-commerce statistics - like customer support, page functionality, or live chat stats - to get an idea about any additions that might improve your website.

Market and competitor research

Although it’s necessary to focus on your unique success metrics for improvement, understanding industry and consumer trends can be the key to unlocking fast growth and establishing a strong position in the market.

One of the crucial indicators for product attractiveness is your pricing. The best way to determine the optimal pricing is to use tools that can compare your prices to those of competitors, give you reports, and allow you to manually or automatically update your prices.

Alternatively, one of the best tools that you can use for a market and competitor analysis is your research skills. The best way to stay up to speed or ahead of your competition is to follow updates on trends, success stories, and emerging technology in the industry.

With the market constantly evolving, the only way to sustainable or fast growth is adaptability and improvement.

SEO and website optimisation

If you want to grow and increase your sales, you have to start by attracting more customers to your website.

Since many of those customers will be coming from search engines, it’s essential to have a solid search engine optimisation (SEO) strategy that will optimise your website’s visibility.

There are currently many tools that can help you with anything and everything related to SEO.

That includes visual dashboards to track your performance, lists of websites that are linked to you, and the right keywords to use in your campaigns and on your website.

Some of them focus on specific areas, while other ones offer full scope support. Even Google itself offers analytics tools, like the Google Keyword Planner, which can give you detailed insights into keyword trends and usage.

Checkout optimisation

Getting potential customers to visit your website may be the first step towards a sale, but given that the average conversion rate across e-commerce businesses is 2.125, running that extra mile can make all the difference.

If you want to turn a visitor into a customer, you should focus on optimising your pages and checkout process as well.

Since online shopping lacks the physical evaluation of products, you can integrate tools that use APIs, software, and size databases to decode style, fit, and size into personalised recommendations for customers. This will help you drive conversions and decrease return rates.

Another common issue that arises with online purchases is the difficulty or inconvenience of the checkout process. To encourage customers to complete their purchases, you can use payment solutions that offer quick payment gateways and multiple payment options that make the process adaptable and easier.

Final words

Accelerating the growth of your e-commerce store requires constant and careful evaluation of your strategy and performance. That is why having the proper tools at your disposal is crucial for success.

Because e-commerce tools will essentially help you achieve your goals, you should choose ones suitable for your business, technically viable, result-driven, and within your budget.

Since online websites carry the potential to collect large amounts of data, you should make sure you are using the full potential of data tools to run analytics that can inform your decision making process.

That also includes market and competitor research tools that will keep you updated on industry trends.

To attract more potential customers, you can leverage SEO and website optimisation tools - and to achieve higher conversion rates, make sure you use tools that optimise your checkout page and process.

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