Aquazzura selects Cegid Retail tech for omnichannel push

Italian luxury footwear brand, Aquazzura, has selected the Cegid Retail unified commerce and Point of Sale platform to manage its stores.

The retailer, which was founded in Florence in 2011 by a Colombian designer who grew up between Miami and London, has stores in Italy, France, the UK, Middle East and America.

It will arm sales associates with mobile devices to help customers find the most suitable products and benefit from technology that personalises service and ranges appropriate for each store, region and country.

Stores will also add more omnichannel services such as Click & Collect, Ship from Store, Click & Reserve and Return in-store.

Catch up the trend! Create the coziest looks with these pieces of the collection! Find them out at https://t.co/A3MlBCa6iH #AQUAZZURA pic.twitter.com/EtGqgZG7XN
— AQUAZZURA (@aquazzura) November 18, 2021

“In an increasingly dynamic market where luxury customers are more digitally connected and have high expectations, it’s crucial for luxury retailers to have relevant and personalised interactions with their customers at every touch point,” says Caterina Tsigara, Retail Director, Aquazzura.

Pietro De Simone, IT Manager at Aquazzura, notes that luxury retailers in particular need to focus on brand loyalty and to make the shopping experience as personalised as possible.

Store staff are increasingly reliant on tools that offer services like in-store appointments, as well as reliable stock information that allows staff to instantly reserve products and send them directly to the customer

“We’ve had to adapt and undergo quite a lot of change, but thanks to Cegid Retail, we’ve been able to implement a truly omnichannel strategy and respond to today’s challenges.”

Aquazzura chose Cegid because of its international credentials and expertise in luxury retail, as well as the need for regulatory and tax compliance for operating in different countries.

It preferred the flexibility of a SaaS cloud-based retail solution with the option of adding multiple features in the future.

“Having a cloud system means we can save a lot on maintenance costs and have the peace of mind that the software is always up-to-date,” Simone says.

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