Perfect Corp., M·A·C Cosmetics, SoPost launch product sampling experience
Beauty and fashion tech solutions provider, Perfect Corp., has partnered with M·A·C Cosmetics, and online product sampling platform, SoPost, for a personalised omnichannel shopping experience.
This combines AR virtual try-on and personalised AI shade matching, with physical product sampling delivered to shoppers’ door.
It will be accessed through a call to action that sits across multiple activation points across the consumer journey including social platforms (Facebook and Instagram), and retailer and brand websites.
The initiative will first launch for the M·A·C Cosmetics Studio Fix Fluid Foundation in the United Kingdom.
“We are excited to partner with M·A·C Cosmetics and SoPost to pair virtual product discovery with physical product sampling for a new age experiential product discovery journey,” says Perfect Corp. Founder and CEO, Alice Chang.
“Consumers continue to turn to product sampling as a means for making more confident purchase decisions. We’re excited to use AI and AR virtual try-on as a way to best match M·A·C customers with foundation samples that best fit for their skin tone in order to boost consumer purchase confidence and help companies better distribute physical samples.”
"The growth of virtual try on is a trend that we don't see going away, and we're thrilled to be working with the teams at M·A·C and Perfect Corp. to be taking the consumer experience a step further with samples delivered in-home,” comments SoPost Founder and CEO, Jonathan Grubin.
“This first to market activation is an exciting development in the world of online sampling and demonstrates how people's buying habits are changing - and how sampling can adapt," he adds.
“In an ever evolving market where physical and digital is merged like never before, our next-generation VTOdriven SoPost experience combines shade matching with sampling into one seamless customer journey. Allowing for a trial-driven product like foundation to become more accessible than ever,” states Fiona Sainty Vice President General Manager at M·A·C Cosmetics UK & Ireland.
“We have been able to offer our customers the joy of trying shades digitally through our M·A·C Virtual Try On service since 2020, but we wanted to take it a step further and now we can not only match, but also offer a sample which is delivered to you in the comfort of your own home.”
