Sainsbury’s teams with Crowdfunder for Nectar Donate launch
Sainsbury’s says that Nectar customers can now donate points to help support UK charities and causes of their choice.
Nectar Donate is the result of a partnership with the UK crowdfunding platform Crowdfunder.
From today, customers can donate points to a charity of their choice by logging on to the Nectar app and clicking on Crowdfunder.
All charities participating in Nectar Donate are eligible for donations from the £250 million worth of points across Nectar’s 18 million UK members.
There are no hidden fees, while customers will be kept updated on how their donation has made a difference.
Alex Naisby, Head of Loyalty and CRM at Nectar, comments: “We’re proud to have teamed up with Crowdfunder to launch Nectar Donate, a new and simple way for customers to support the charities and causes that they really care about with their Nectar points.”
“Our customers have always been extremely generous whenever we have run charity donation campaigns in the past and we know that many of them are interested in supporting local charities.”
“So, whether it’s donating those forgotten points or a bank of saved up points, we’re making it even easier for customers to turn their Nectar points into positivity.”
Simon Deverell, Founder and Creative Director at Crowdfunder, says: “At a time when charities have suffered massively due to the pandemic and donors have felt the pinch, this amazing partnership creates an entirely new way for people to give to, and fundraise for, the causes they care about.”
“We're really excited about this revolutionary new approach to charitable giving and we're so pleased to add this innovation to our suite of products."
Hilary Evans, Chief Executive at Alzheimer’s Research UK, says: “Despite the challenges of the last two years, we continue to be humbled by the generosity of the British public.”
“One in two people know someone affected by dementia, so now more than ever, that support will help drive our research towards breakthroughs that change lives.”
