Situ Live announces 'fitness that fits you' campaign
Situ Live, an immersive bricks and mortar consumer experience which opened its doors last year at Westfield London, has launched a holistic health campaign, pitched as “fitness that fits you”.
“The aim is to create an unintimidating environment that is accessible to all people, regardless of fitness level or experience,” Warren Richmond, CEO at Situ Live, said in a LinkedIn post.
“Where people can right fitness and wellbeing products for them from a carefully curated edit, guided by our expert venue team.”
The campaign will run until the end of March and feature interactive in-store activations, product launches, prize giveaways, and ambassador appearances.
2021 RTIH Innovation Awards
Situ Live picked up the RTIH Editor’s Choice Award at our 2021 Innovation Awards.
“There is no doubt that for non-urgent, hedonic retail, a move to experiential is critical,” said Mike Cadden, former IT Director (Sales, Marketing and Customer Services) at Office Depot, and a member of our 2021 judging panel.
“Given that we are swamped by choice, indeed too much choice, the Situ offering goes beyond simple in-store merchandising.”
“It is such a great example of full sensory experiential retail, with a mix of partnerships, well thought out experiences all backed by good but not overwhelming use of technology.”
Another judge, Nadine Neatrour, Marketing Director, Selfridges, commented: “Situ Live are turning the traditional retail model on its head by focusing on discovery and exploration, supported by a seamless, digital path to purchase. This really inspired me to go and pay a visit!”
Scott Thompson, Editor and Founder of RTIH, said:: “Innovation and technology play a critical role in the success of the retail sector, so it was great to recognise standout examples through our awards.”
“Competition was tougher than ever, so for Situ Live to emerge victorious was no mean feat.”
