THG Ingenuity boosts tech platform with Jitterbit tie up

Jitterbit has announced a partnership with THG Ingenuity, the end to end e-commerce business of THG, formerly known as The Hut Group.

This will see the latter use Jitterbit’s API integration technologies to connect to clients' existing business systems, such as warehouse and logistics platforms, ERP software and third-party delivery.

Zach Low, Senior Vice President of Revenue at THG Ingenuity, says: “We’re thrilled to be working with Jitterbit to extend the connectivity and capabilities of the Ingenuity platform.”

“We’re continuing to see thriving demand for strong and comprehensive DTC strategies, as businesses around the globe invest in their digital services for customers.”

“Our unique, end to end e-commerce platform has proven to be a huge competitive advantage, helping our brand partners scale, expand and grow their DTC offerings. Being able to increase our ability to integrate with client’s existing data systems and services, as well as increase the speed we can onboard onto the Ingenuity platform further enhances our value for our clients.”

Steve Sichtman, VP of Sales, EMEA at Jitterbit, says: ‘We’re delighted to partner with THG Ingenuity to offer all their clients new growth opportunities through our Jitterbit e-commerce integration services.”

“This partnership will solve one of the big challenges for brands: how to integrate data from every source so they can make faster, data led decisions and lead with world class customer experience.”