Meal kit company HelloFresh lands in Ireland
Recipe box company, HelloFresh, has launched in Ireland, building upon its debut in Japan during April.
The firm says it will be operating a local supply chain along with sourcing ingredients from local suppliers and farmers.
A distribution centre will operate close to Dublin where recipe boxes will be shipped to customers all over the Republic of Ireland.
HelloFresh will also harness its technology to understand its customers and create the best meals possible based on their feedback and analysis through data.
Philip Doran, CEO at HelloFresh Ireland, comments: "Weʼre delighted to launch HelloFresh in Ireland today.
“Our aim is to combine our global expertise in the recipe box sector with Irelandʼs quality local food produce, delivering standout, convenient and delicious meals to our Irish customers.”
“We know from our in-depth research that Irish peopleʼs shopping and cooking habits have profoundly changed over the last few years.”
He adds: “We aim to revolutionise the way people eat and cook in Ireland in a cost effective, sustainable way. We want to radically innovate the traditional food system, creating an eco-friendly business model and quality local supply chain that links the producer directly to the customer.”
“We see Ireland as the perfect place to do this and we look forward to growing the sector over the coming months and years."
Founded in Berlin in November 2011 and listed on the Frankfurt Stock Exchange since November 2017, HelloFresh launched in the UK in 2012 and delivered over 116 million meals to UK customers in 2021.
