HelloFresh taps Informatica data management solutions
HelloFresh is leveraging Informatica’s data management solutions to improve forecasting, scale to meet demand and manage data as a strategic asset.
The firm operates in 17 countries and delivered 287.3 million meals to 8.5 million customers in Q1 2022.
It has seen significant growth in the five years since it went public, launching in new countries, opening new brands, and acquiring Greenchef, Youfoodz and Factor.
This saw the business tackling increasing challenges around the volume, complexity and obscurity of data.
Tapping Informatica’s Enterprise Data Catalogue, HelloFresh first increased transparency on its data footprint and then set out to make it discoverable and interoperable.
With the help of Axon Data Governance solutions, it says it has increased its ability to deliver trusted, relevant data to users across the business, reducing the time from data to insight.
This is noticeable in domains and teams that embarked on the data governance journey as early adopters.
It has also established a Data Literacy Programme to change how data is perceived and embed success criteria for data related initiatives.
It reports success in the process of moving away from excel spreadsheets and embedding data directly into business operations.
“Data is HelloFresh’s most precious resource and, working with Informatica, we’ve been able to serve it up as a strategic asset to teams across the business, who use it to accelerate our mission to change the way people eat,” says David Castro-Gavino, Global VP Data at HelloFresh.
“By empowering our teams with access to the right data at the right time and the know-how to use it, we can continue to offer customers fresh, healthy, affordable meals tailored to their tastes.”
Continue reading…