Snap and Disguise launch Halloween AR shopping experience

Snap has partnered with Disguise to let users try Halloween costumes from the latter’s 2022 collection using Snapchat’s AR shopping tool.

Snapchatters can try-on, share with friends, and buy costumes of their favourite characters from the likes of Harry Potter, The Office, Chucky, Minecraft, Power Rangers, Transformers, Cobra Kai and Ghostbusters.

“Imagining what a costume will look like on you is a big part of Halloween shopping. Snapchat’s new AR try-on capabilities take the wonder out of your costume shopping experience,” says Stephen Berman, CEO at JAKKS Pacific.

“Disguise is excited to partner with Snapchat this year to bring these Lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans. All Lenses will also have a direct line to purchase if you like what you see.”

“These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun,” says Ben Schwerin, SVP of Content and Partnerships at Snap.

“We’re thrilled to partner with Disguise to bring these Lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat.”

You can find these Halloween try-on Lenses in Disguise's public profile on Snapchat by searching 'Disguise Costumes’ in the search bar.

It’s also possible to search using specific brand names, like ‘Power Rangers’ and ‘Harry Potter’, in Snapchat's Lens Explorer, or unlock a specific Lens using each Snapcode.

Augmented realityStaff WriterDisguise, Snap, AR, Augmented reality, Halloween, Try-on experiences, Customer experience, Mobile retailComment