The continued vertical climb of online and land-based casinos

The International Casinos Exhibition (ICE) caters for the gaming industry, both land-based and online, thanks to how it’s been burgeoning over the recent decades.

In readiness for the 2023 exhibition, which is open to casino operators and the public, ICE London and the European Casino Association have got several international brands lined up to attend and share their insights.

It’s hoped they’ll be able to work together to ensure that the gaming industry continues to flourish both on land and on the internet. So how are they both doing?

Online casinos 

Thanks to a variety of games in different genres, and even different themes within these, online casinos can keep things fresh for players.

For example, a player could play the same type of game but with a different theme every day if they wanted to with Paddy’s Slingo selection. They could even play from the comfort of their own home.

For instance, a player may want to play a game based on a popular TV programme, like "Who wants to be a Millionaire?" one day; and another day, they might fancy a trek on an Inca Trail, all whilst playing Slingo.

But it’s not just the games that have helped this online market grow so quickly. According to Straits Research, the market was valued at nearly £48 billion in 2021, but it’s predicted to grow exponentially to £135 billion by 2030, which is near twice the former value.

With low cost apps and better internet capabilities, perhaps it’s no wonder that more and more people choose to play online. Anyway, were they to change their mind, there’s no shortage of land-based casinos to select from.

Land-based casinos

There are casinos all over the world, and there are more being built in the UK. With 100 dotted around the country, they're all experiencing an upward trend.

The Hippodrome Casino in London received approximately 30,000 players per week, with tourism greatly contributing to this, as people come to London to play at this casino. There's also talk of super casinos, those that are 5,000 square meters or more being built.

Take the renewed plans for a casino to be built in Southampton.

A popular port town in the UK, according to Evolving Cities, its local authority supports a large casino being built as it will lead to the regeneration of the Mayflower Quarter, which includes the Royal Pier Waterfront and Mayflower Park areas in the local community, and is where the casino will actually be built.

Revenue has increased by 18.1% in 2022 to £14.7 billion, according to industry statistics. This is still slightly lower than 202, but it's on an upward climb, which is good news for the industry as a whole. 

It’s an exciting time in the gaming industry, particularly for online and land-based casinos. Players are spoilt for choice when it comes to deciding where they want to play and when.

With gaming operators positively responding to this, for instance, in terms of the range of games, it looks like these verticals will continue upward for the foreseeable future. This is good news, not only for the casino industry, but the iGaming industry as a whole.