Cross-border returns management firm ReturnBear hires Bernadette Hunter as Chief Revenue Officer

ReturnBear, a reverse logistics solution for cross-border returns, has announced the appointment of Bernadette Hunter as its new Chief Revenue Officer (CRO).

Hunter has helped to shape e-commerce strategy and retail customer experiences at the likes of Microsoft, Meta (formally Facebook), and Yahoo.

As VP of Sales and Partnerships at FlavorCloud, a cross-border shipping logistics platform, she spearheaded the company’s go-to-market strategy and revenue growth.

“I consider myself so fortunate to have worked alongside large brands like eBay, Amazon, and Nordstrom on their e-commerce strategy, as well as so many emerging direct-to-consumer brands growing quickly on platforms like Shopify,” she says.

"We are thrilled to have Bernadette join our team. Her dynamic leadership and extensive background in e-commerce, sales, marketing, and logistics make her a perfect fit for advancing our mission to turn returns from a liability to an opportunity," says Sylvia Ng, CEO at ReturnBear, which was founded in 2021.

"Bernadette's appointment is key to navigating our aggressive global expansion plans and further enhancing our service offerings in each key market."

ReturnBear’s network gives brands access to 1,000+ package free, label free return drop off locations across Canada, as well as regional mail-in returns hubs. Its end-to-end reverse logistics network aims to create both convenience for consumers and increased profitability for brands.

Its holistic platform provides self-serve returns, instant refunds (backed by return verification to protect retailers from returns fraud), and optimised logistics strategies like consolidated cross-border shipments for brands.

"I am thrilled to join ReturnBear at such a pivotal time in its growth trajectory. The opportunity to meld my passion for cross-border shipping technology and customer centric strategies to revolutionise the e-commerce returns process is incredibly exciting,” says Hunter.

“Together with the talented team, we're not just aiming to simplify returns; we're setting out to create a seamless, enjoyable experience for consumers and a profitable, sustainable system for retailers.”

“I believe in the power of innovation to transform challenges into opportunities, and I'm eager to contribute towards making ReturnBear the gold standard in global reverse logistics. What we’ve built in Canada is just the beginning.”