Five social media hacks to promote your e-commerce business

Social media has become an important part of promoting most e-commerce businesses, particularly these days when one viral TikTok video can send sales skyrocketing.

Many websites are now even keeping an eye out on TikTok for what the hottest products are, while there’s still also tons of value across the likes of Facebook, Twitter and Instagram too.

Any social media consultancy will tell you that boosting sales through social media really is an art, but there are plenty of hacks out there that can help you promote your ecommerce business.

So, if it’s something you’re considering for your business, here are five top tips to get started with…

Optimise product posts with shoppable tags

One of the best, and most powerful, features across social media channels is being able to tag products directly in your posts. 

Shoppable tags are great for ensuring your product posts are engaging and helps create a more seamless shopping experience as users can click on the product and be directed straight to it. It’s been really successful in removing purchase barriers and continues to be a key tactic for professionals in the space.

Run targeted social media ads

Putting a little investment behind targeting a relevant audience is so effective. Platforms such as Facebook, Pinterest and Instagram allow you to target specific audiences based upon demographics, interests and online behaviour.  

You can then create compelling adverts to target those specific audience segments, utilising imagery, video and showcasing products to boost sales.

Collaborate with influencers

Influencer marketing has been a real phenomenon in recent years and it really has helped hundreds of businesses boost sales significantly.

To do this effectively, you need to choose influencers who will resonate with your brand and audience, creating more authenticity when they do promote your product.

There are many ways in which you can collaborate with influencers, from sponsored posts and product reviews to teaming up on competitions. It’s all about leveraging their audience and influence to boost your brand.

Utilise user-generated content

Some of the best influence you can find can actually come from those people who use your products.

If customers are sharing their opinion of your brand or products, whether it be through reviews or posts using the products, share them. 

A good way to do this is by creating branded hashtags and encouraging customers to use them. You can then showcase real-life experiences, build a community and highlight just how good your brand and products are.

Implement retargeting campaigns

Finally, implementing retargeting campaigns to re-engage users who have previously visited your website or shown interest in your products can be a solid method of earning custom.  

Use Facebook Pixel or similar tracking tools to create custom audiences based on specific behaviours, such as abandoned carts or product page views. You can then serve personalised ads to these audiences across social media platforms, reminding them of products they've shown interest in.

Offer incentives like discounts or limited time promotions to incentivise conversions. Retargeting campaigns are effective in nudging potential customers down the sales funnel and increasing conversion rates.