Destination XL hires Jonathan Sainsbury as Chief Digital and Analytics Officer
Destination XL, a US-based omnichannel specialty retailer of men’s big and tall clothing and shoes, reports that Jonathan Sainsbury is joining its team as Chief Digital and Analytics Officer.
Sainsbury spent over 17 years with Blue Nile, an online jewellery retailer, where he was most recently Chief Strategy Officer and President of International.
Prior to that, he was an associate consultant with the management consulting firm Bain & Company.
Most recently, Sainsbury has led his own consulting business focused on digital growth strategy, with clients spanning direct-to-consumer retail, omnichannel retail and enterprise technology.
At DXL, he will be responsible for all digital initiatives across the organisation, including building the brand digitally, driving traffic to stores, digital and mobile commerce, and the company’s overarching digital marketing strategy and analytics practice.
“We are extremely pleased that Jon is joining DXL Big + Tall as our new Chief Digital and Analytics Officer,” says Harvey Kanter, President and CEO.
“Jon’s profound level of experience working with digitally native brands, which have transitioned into bricks and mortar, provides DXL with the additional leverage needed to meaningfully affect our ongoing transformation and commitment to building out a digitally driven marketing organisation.”
“This strategic hire will continue to focus the organisation on customer engagement through data driven personalisation, loyalty and digital marketing.”
“I’m thrilled to join the team at DXL, and I look forward to expanding upon our capabilities in performance marketing, digital commerce, and analytics while furthering our mission to create a world class omnichannel shopping experience for the big and tall man,” says Sainsbury.
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