Sephora goes live with Fluent Commerce OMS in Australia
Beauty retailer Sephora has implemented a new distributed Order Management System (OMS) from Fluent Commerce.
The platform, deployed in partnership with Accenture, has been launched in Australia, marking the start of a broader roll-out across the rest of its markets in Southeast Asia and Oceania.
Sephora operates approximately 3,000 online and offline stores in 36 markets worldwide.
This includes close to 400 customer touchpoints across the Asia Pacific region with 25 bricks andmortar stores, sephora.au and the Sephora mobile app in Australia. The company opened its first Australian store in Sydney in 2015.
The new platform will provide it with a single view of inventory, enable Click & Collect services, and provide the ability to ship-from-store in future, a service already available in New Zealand.
Mark O’Keefe, Country Manager at Sephora Australia, says: “Sephora is regarded as a beauty trailblazer, thanks to our unparalleled curation and assortment of prestige products and services, an interactive shopping environment and constant innovation that is powered by our in-house technologists and digital marketers.”
‘With a proven history of supporting leading luxury beauty brands around the world, Fluent Commerce was a natural choice for us. We believe our new and integrated platform will further enhance our beauty customers’ experience, both online and in-store, and support our continued growth.”
