West Elm expands into the metaverse with Roblox first

Design company, West Elm, part of home retailer Williams-Sonoma, has announced the launch of its own virtual world, West Elm Home Design, on Roblox.

This is comprised of the West Elm Hub and the West Elm Neighbourhood.

The former features a furniture store, coffee shop and merchandise boutique. Users can customise their homes with over 150 products, replicated to be nearly identical to the physical goods.

In the West Elm Neighbourhood, users can acquire homes and appoint them with West Elm furniture, lighting, garden and decorative accessories. They can also collect and wear West Elm branded avatar accessories like T-shirts, hats, and bags.

“We’re excited to expand our company into the metaverse and connect West Elm with the millions of daily Roblox users around the world,” says Williams-Sonoma President and CEO, Laura Alber.

“The launch of West Elm Home Design makes our company the first specialty home retailer on the powerful Roblox platform, and we look forward to welcoming users to the West Elm Neighbourhood.”

MetaverseStaff WriterWest Elm, Home retailers, Roblox, Metaverse, Omnichannel retail, Immersive experiencesComment