GameStop NFT Marketplace goes live with ImmutableX

Video game retailer GameStop has announced the official launch of its NFT Marketplace with ImmutableX.

This unlocks access to Web3 games (which are currently being built on ImmutableX), and NFT gaming assets for GameStop players and GameStop Powerup Pro loyalty customers across the United States.

According to a press release, the partnership will allow for “100% gas free and carbon neutral minting and trading on the NFT marketplace”.

The tie up was first announced earlier this year.

At that time, Robbie Ferguson, Co-founder, Immutable, said: “We’re excited to be working with GameStop and leading gaming publishers to support genuine power to players.”

“Gaming is now bigger than music and movies combined, but the time and value that gamers invest cannot be turned into real economic value.”

“GameStop, in partnership with Immutable, has the potential to cement itself as the ultimate destination for the next paradigm of gaming; true in-game economies that enable permissionless ownership of in-game items and value players for their time.”

The NFT marketplace will bring the power of an insanely strong community to its over 50 million users and every developer that launches on it, and our technology will make it faster, easier, and more affordable to do so, while being 100% carbon neutral.”

Netflix documentary

The recently released Netflix documentary, Eat the Rich: The GameStop Saga, does a fine job of boiling down the infamous events from early 2021, wherein a group of amateur traders on Reddit used the Robinhood app to buy up shares of the struggling GameStop.

Said traders noticed that Wall Street was short-selling the stock. They decided to flip the script and the stock started flying up.

Check out the documentary here.