Here's how this trending company started

In recent years, online retail has become more and more popular for many consumers and it’s not hard to see why. Not only is it one of the most convenient ways to shop, but it can also save you time and money.

In just a few clicks you can order all your favourite products and get them delivered to your door plus there are also lots of different ways to save money.

In the world of beauty products, one of the most popular retailers is LookFantastic and in this article we’re going to take a look at how the company started and where it is today.

If you’re after a fabulous deal on your next online beauty purchase, you can also take advantage of this LookFantastic discount code so you can pick up a bargain. 

How did LookFantastic start?

The LookFantastic story started all the way back in 1978 because it was later established by the Crown Salon Group, a company based in Sussex, UK created in 1978.

The Crown Salon Group is well known for its professional hair salons and education and training centres for hairdressers. Founder Daniel Crown officially established LookFantastic in 1996 and the Lancaster Store and Worthing Salon were opened. 

Online retail

LookFantastic initially launched their website in 1997 with the aim to offer customers easier access to quality hair and beauty products and is now a leading online beauty retailer with customers throughout Europe and across the world.

They stock a massive range of over 20,000 products and ship to customers in more than 200 countries worldwide.

Popularity and Success

Perhaps one of the reasons that it is such a popular online store is due to the brands they stock. At LookFantastic you can find high quality, professional beauty items from top brands such as Yves Saint Laurent, MAC, Kératese, Estee Lauder, Givenchy and many more.

This means that quality is guaranteed and there is a huge range of products to choose from, with more than 600 of the best brands around and new, trending brands being added all the time. 

LookFantastic is not just popular because of the enormous range of products on offer, but also due to the extra services available. Firstly, they offer an excellent level of customer service, which is confirmed by their 4.4 TrustScore based on thousands of TrustPilot reviews.

In addition, they also offer lots of perks and benefits including free delivery with a minimum spend, access to expert advice, student discounts, a friend referral scheme, and various special offers, promotions and sale events where customers can enjoy amazing deals and discounts on luxury items. 

Awards

LookFantastic’s success can be seen from the number of awards the company has won and the satisfied customer reviews.

Recent awards include Best Online Hair Retailer for three years in a row, and Best Online Beauty Retailer. The website is available in various countries and languages and in 2017 they received over 10 million visits of which at least 70% were from international customers. 

The company today

LookFantastic is now part of The Hut Group and this partnership with one of the UK’s largest growing companies has allowed LookFantastic to grow and expand even more, thanks to its industry leading IT platform and database of six million customers. 

Today, the company is ranked among the top five online beauty retailers in the UK, with sales of almost $300 million recorded in 2021.

With such growth, popularity and success ever since its creation, we can’t see things changing any time soon so if you haven’t discovered LookFantastic yet, it’s well worth a visit.

If you’re looking for more information about skincare recommendations, you can read the individual product reviews in this article from the Guardian.