Emperia powers Bloomingdale's multi-brand virtual shopping experience

For the holidays, Bloomingdale’s will introduce what is pitched as a first of its kind multi-brand virtual shopping experience, developed by Emperia.

This features spaces for CHANEL, Ralph Lauren, and Nespresso, in addition to holiday exclusives that include a luxury beauty/spa room, party room, and gifting experience.

Users can transition between brands through an elevator located in the store.

This houses the first ever virtual CHANEL store, located on the moon.

The Ralph Lauren store provides a holiday forest experience that leads shoppers to a cozy ski chalet and the Nespresso virtual store brings people to a Parisian cafe, where they are embraced by the winter holiday spirit.

According to a press release: “This holiday season, virtual stores will be a key component in brands’ e-commerce and marketing strategy, becoming an extension of retailers’ physical stores and aligning with their holiday campaigns.”

“Technology will allow retailers to measure product engagement, demographics, stock demand and layout effectiveness, all in real-time, and based on data insights.”

“Emperia believes that the multi-brand virtual experience will become the new department store of the future,” says Olga Dogadkina, Co-founder and CEO at Emperia.

“The virtual environment provides endless opportunities for brand creativity, design, and user engagement, breaking barriers of accessibility and physical space limitations - providing a new technology playground for retailers.”