All eyes on Fulham as Tesco opens another Trigo powered London checkout free store
Tesco has announced the opening of a fourth Trigo powered store in London.
The hybrid autonomous store is located in the Fulham Reach real estate development.
While still in the capital, it has shoppers with different needs than the on the go shopper which is typical of Tesco’s other Trigo powered locations in Central London High Holborn and Chiswell.
The grocery giant says that it is catering to a new subset of customers who use the location for their weekly shopping trips, with larger basket sizes.
In an online post, Michael Gabay, CEO at Trigo, says: “What is especially interesting about the relationship between the Fulham store and the other London locations is that it showcases how autonomous stores can have multiple touchpoints at different points in a customer’s day or lifestyle.”
“For example, a customer who lives in the Fulham Reach development may work in Central London and grab a meal deal at the store on High Holborn during their lunch break and that weekend uses the frictionless checkout experience again at their local Fulham store to buy the groceries to feed their family of four.”
He concludes: “This way in which autonomous stores can make shopping easier in different aspects of shoppers’ lives is part of the vision that has guided Trigo through our entire journey.”
“Our partners at Tesco bring a high level of professionalism and ambitious innovation goals that constantly push our technology forward and raise the bar for autonomous store deployment worldwide.”
FUNDING ROUND
Trigo recently bagged $100 million in funding, reaching a total of $204 million raised to date.
The investment was led by Singapore state investment firm Temasek (TEM.UL), and 83North.
New strategic investors included SAP and existing backers also joined the round, including Hetz Ventures, Red Dot Capital Partners, Vertex Ventures, Viola, and supermarket giant REWE Group.
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