The Yards taps Landmrk tech for launch of 12 Drops of Christmas campaign

This December, The Yards in Covent Garden, London will be rewarding visitors with exclusive prizes every day throughout its 12 Drops of Christmas campaign.

The initiative will be the first time that a retail client has used a Landmrk powered experience to host a multi-brand competition.

The technology will only recognise visitors to its website who are geographically located within a specific proximity of The Yards.

Those who have scanned the QR codes around the site will be directed to a dynamic map showing the location of the retailers and restaurants that are taking part. These include Hawksmoor, The Conduit, Clarendon Fine Art, Bill’s, and Dishoom.

Lynne Henderson, Marketing and Community Manager at The Yards, comments: “This is a world first in retail and we’re so excited to have its premiere here at The Yards.”

“Christmas is tough for many as it is, so we’re hoping this pioneering tech can help spread some joy for both consumers and occupiers in a time where it’s especially needed right now.”

“Everyone who visits has an equal chance to win and be involved in something that’s never been seen before in this context. All you have to do to take part is be there.”

Hotspots will appear each day at different partner retail and restaurant locations, with the offers, discounts and competitions only available to people that physically visit these locations when the competition is open.