Magnus Larsson becomes new acting CEO at Pricer
Electronic shelf labels (ESLs) specialist Pricer has appointed Magnus Larsson as acting CEO.
Larsson has been Vice President Customer Operations at Pricer since he joined the company in 2019 and is a member of the management team.
He succeeds Magnus Midgard as acting CEO who replaced Helena Holmgren after she announced her departure last week.
“Magnus has worked for Pricer for three years and during that time he has successfully developed Pricer’s service offering and organisation to serve our customers in all markets at the same high level,” says Knut Faremo, Executive Chairman of the Board of Pricer.
“In addition to his role as Vice President Customer Operations, he is also Head of Region for the Nordic and Baltic countries.”
“With a very strong commitment and solid competence and knowledge of the company, he has what it takes to lead an innovation-driven international business in a growing market and drive profitable growth strategically and tactically.”
“At the same time, we would like to thank Magnus for accepting the position as acting CEO at short notice during the transition period.”
“Retail is undergoing an exciting development towards increasing automation and digitalisation, and here Pricer’s solution plays an important role, both for store efficiency and greater sales, and for better shopping experiences,” Larsson comments.
“Pricer has made an outstanding transformation, from a hardware supplier to a leading tech company within smart retail, and thereby laid the foundation for a new, future-proof business model.”
“Based on that foundation, and with the help of all our fantastic and committed employees, I look forward to continuing to develop the business and to be an important partner in our customers’ digitisation.”
