Card Factory taps digital screens for new store format

Card Factory has announced its first major store format upgrade in over 20 years.

The UK retailer’s refurbished Coventry store reopened on Saturday, 5th February as part of its ‘Opening Our New Future’ strategy.

The aim is to make better use of space, improve customer flow and navigation through the store, while also boosting operational efficiencies. Coventry will also be one of two locations that will trial digital screens to increase shopper engagement.

Three screens per store will contain a range of content that will change through the day, from product and promotion messages through to brand- ed messages such as event reminders and Card Factory’s charity work with organisations such as MacMillan Cancer Support.

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Customer feedback on the new format and layout will be collected following the opening of the Coventry store.

Combined with data analysis of customer behaviour, this will be used to inform the roll-out of the new format and programme of refurbishment across the wider store estate.

“The customer is at the heart of our Opening Our New Future strategy and through the roll-out of the Model Store format, we are responding to the needs of our customers by significantly improving their in-store experience,” says Card Factory CEO, Darcy Willson-Rymer.

“Importantly, the new format stores allow us to showcase our continually expanding ranges of complementary categories where we are already the leader in balloons and party.”

“By offering greater choice to our customers, we can build upon our historic leadership in cards to capture a larger addressable market and fulfil our vision of becoming the number one destination for all shoppers seeking to celebrate life’s special moments.”

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