Avery Dennison has announced new features to its atma.io connected product cloud, which aim to help transform how brands meet net-zero targets and reduce waste across the supply chain.

Currently, over 22 billion items are managed by the platform across the apparel, retail, food, and healthcare segments.

Six of the top 20 apparel brands globally by revenue and four of the top 10 quick service restaurants (QSRs) use the solution.

atma.io’s new feature Real-time Carbon Impact Analytics provides brands with insights regarding the carbon footprint of their products, including Scope 3 emissions and beyond.

Third party manufacturing environmental impact data, including those provided for the apparel industry by the High Index, also factors into these insights.

This data is then used alongside atma.io’s artificial intelligence to deliver verifiable end-to-end visibility of the brand’s emissions at an item level across the supply chain.

A Real-time Waste Elimination Tool uses artificial intelligence and machine learning to analyse and alert on anomalies and inefficiencies across the supply chain.

This includes information about the overdue movement of products at a pallet level or even isolated individual items within a warehouse that are close to perishing or otherwise ‘lost’.

These features help ensure action can be taken quickly in order to improve the efficiency of brands’ supply chains, minimise product loss and provide adequate stock to meet customer demands.

Max Winograd, Vice President, Connected Products at Avery Dennison Smartrac, says: “When we launched atma.io one year ago, our vision was to connect the physical and digital worlds by giving each physical item a unique digital ID, providing end-to-end transparency across the supply chain.”

“Every second, 300 new items are added to atma.io and join the billions it already manages. This is helping to drive savings and sustainability through traceability.”

Winograd adds: “We live in an ever changing, data driven world where constant access to timely, accurate insights is key to driving productivity and sustainability goals.”

“The atma.io Spring ‘22 release will empower businesses to get meaningful insights from data that has often been in silos, allowing them to make informed decisions in real-time that can dramatically transform their business agility and accelerate their performance across the bottom line, people, planet and profit.”

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