Exclusible, a platform for luxury NFTs and upscale metaverse activations, and Italian luxury brand Hogan have announced a collaboration.

With Fashion Week entering the Decentraland metaverse, the pair will debut the Hogan Untraditional NFT Collection at a special Hogan-X afterparty on 26th March.

The event will present what is pitched as the first ever dance competition in the virtual world, with prizes consisting of POAPs, pre-sale NFT spots and exclusive NFTs, and hosted by DJ Bob Sinclar.

The NFT project will be curated by Braw Hause. Artists include Silvio Rondelli, Yoann De Geetere, Linear, Vincent Ghiotti and Finn Berenbroek.

The collection is described as happy, edgy and immersive, aligning with Hogan’s DNA traits, and it celebrates the “Untraditional” re-edition of the brand’s first ever sneaker.

After the aforementioned afterparty premiere, the NFTs artists series will be available for sale to the public on 3rd April at exclusible.com.

Hogan’s first entrance into the metaverse space will extend beyond Metaverse Fashion Week with a pop-up store residency in Decentraland, within Boson Protocol's metaverse marketplace.

Hogan will sell its physical products as redeemable NFTs within Boson Protocol, where Boson has built a boulevard of metaverse stores for luxury brands.

“We are excited to work with Hogan for its first NFT drop,” says Exclusible Co-Founder and CEO Thibault Launay.

“The metaverse opens vast opportunities for luxury brands to develop a new business segment around digital assets and connect with an entirely new generation of users.”

“We believe that by introducing brands from real life to the almost limitless possibilities of the metaverse, we help create the perfect conditions for the blossoming of lively metaverse communities.”

“Hogan has a natural instinct for innovation. This project is a step forward into the digital era for our brand”, says Andrea Della Valle – President of Hogan and Vice President of the Tod’s Group.

“Exclusible’s innovative and highly sought after web3 activations are world famous, so we decided to partner with Thibault and his team on this new venture. We look forward to debuting Hogan’s first NFT collection and throwing an amazing party.”

Boson Protocol Co-Founder, Justin Banon, says: “Ahead of Metaverse Fashion Week, we’ve seen incredible traction so far from brands diving into selling physical goods as NFTs within Boson’s Portal’s Fashion District in Decentraland, cementing Boson Protocol’s position as the de facto solution for metaverse commerce.”

“We are seeing huge demand amongst global brands to start selling their products in the metaverse and we are delighted to announce a long term partnership with Hogan.”

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