Asda deploys Blue Yonder omnichannel retail technology
Asda has selected Luminate Commerce solutions from Blue Yonder to modernise its omnichannel order management capabilities.
The grocery giant will also partner with Bringg, a Blue Yonder technology alliance partner and delivery and fulfilment cloud platform, as it looks to make each element of the supply chain seamless, connected and orchestrated.
“Omnichannel is at the heart of our strategy and customer proposition, where we want to provide a great customer experience and a seamless user journey,” says Carl Dawson, Chief Information Officer, Asda.
“We have been extremely impressed by Blue Yonder’s OMS microservices, which we will deploy across our grocery, clothing and general merchandise segments.”
The OMS microservices, powered by machine learning and artificial intelligence, will help Asda optimise the click to deliver journey, starting with efficient order fulfilment. With Bringg, Asda will be able to boost its last mile operations to deliver on-time.
The combination will support its home delivery service, Click and Collect proposition, as well as new channels such as express commerce platforms.
“Asda is leading a game-changing retail transformation focused on customer centricity, from first to last mile. We are very excited to extend our relationship with Asda into an area where we are connecting e-commerce with a true omnichannel landscape,” says Gael Ramaen, Vice President, Commerce, Blue Yonder.
“Our modern OMS microservices are engineered to scale, perform and operate under the highest volumes seen on the market.”
“Our OMS microservices, SaaS native, API first components leverage the latest technology and engineering to speed up our clients’ transformations. We believe that this will help Asda to continue to modernise its business and invest in customer proposition.”
