The Very Group announces Amplience content management system tie up
The Very Group, which operates digital retailer Very.co.uk, is looking to transform its content management system through a new partnership with Amplience.
Using the latter’s Dynamic Content solution, Very says it will simplify and speed up the process of managing digital content across all of its brands and devices.
This will improve customer experience and boost SEO by allowing the retailer to create rich, engaging content, such as marketing content and editorial pages,
The tool will also enable Very’s technology specialists to focus on more complex tasks, as it enables non-technical team members to create and deploy content without technical intervention.
The move follows recent announcements about the retailer’s plans to transform its e-commerce platform through a partnership with commercetools and improve customer experience with personalised size and fit guidance by working with True Fit.
Very is making efforts to modernise its tech stack towards a Microservices-based, API-first, Cloud-native, and Headless architecture (MACH).
Matt Grest, Chief Information Officer at The Very Group, sas: “We’ve already taken some fantastic strides forward with our tech transformation, and I’m proud to be announcing the next big step through this new partnership with Amplience.”
“Dynamic Content creates a better, more engaging customer experience, which has never been more important than in today’s competitive online retail environment. We have lots of exciting plans in this space.”
