The Very Group taps True Fit personalised size and fit guidance tech
The Very Group, which operates online retailer Very.co.uk, is set to provide personalised size and fit guidance across its 300 fashion brands through a new partnership with True Fit.
True Fit has 89 million active users and represents 17,000 brands globally, including Quiz, which is popular with Very customers.
The partnership is one in a series of technology and talent investments that Very will make in 2022 as it looks to “create an even better digital customer experience”.
It follows the announcement of a tie up with commercetools.
Matt Grest, Chief Information Officer at The Very Group, says: “We’re proud to announce this latest partnership, which is one of many we plan to make in tech and talent.”
“As a multi-category retailer, we believe that great digital customer experience involves category-appropriate ways of choosing the right product for you.”
“In fashion, that means confidently being able to choose the right size and fit. True Fit will give our customers that confidence and help us to reduce returns.”
Sarah Curran, Managing Director EMEA at True Fit, comments: “We’re thrilled to be working with Very as its commitment to delivering best-in-class customer experience continues by building fit confidence and delivering high quality sizing recommendations.”
“Whether it’s helping first time shoppers have the confidence to convert, or helping returning customers discover new brands, our solution will help Very build trust in each and every path to purchase.”
