Puma taps parcelLab post-online purchase platform

Puma has chosen parcelLab to enhance its customers’ post-online purchase experience and drive sales through delivering branded and personalised communications across 26 countries. 

Colette Hilton, Head of Retail and E-commerce at Puma, comments: “We have continued to see our customers shop online as we develop our digital first direct to consumer strategy, with more than a third of our sales this Christmas taking place online.”

“This partnership with parcelLab allows us to further refine our already industry leading digital offering and provide our customers with the most innovative online shopping experience.”

Tobias Buxhoidt, CEO and Co-Founder at parcelLab, says: “We are thrilled to be offering parcelLab’s platform to Puma and their customers, providing each customer with an immersive experience that will grab their attention and spark loyalty towards Puma.”

“Whether it’s being proactive in sending delivery updates to the customer or leveraging the opportunities our platform offers for future purchases, these are all critical parts of the consumers journey and sit at the heart of what we do at parcelLab.”

He concludes: “Amid challenging conditions for online retailers, it is vital to ensure brands keep their customer informed across every stage of the journey. We are looking forward to working with Puma and helping them provide these experiences and ultimately drive sales and growth.” 

Online retailStaff WriterPuma, parcelLab, Online retail, E-commerce, Online delivery, Omnichannel retailComment