Online electricals retailer AO has committed to a 12-month contract with Taggstar to deliver social proof messaging.

Taggstar tested 11 message types across the pureplay’s full-funnel to help provide its customers with better information and service.

The pair will now work together to test review and machine learning algorithm messaging to help push conversion further. AO is also considering adding social proof on other channels, where appropriate.

We are delighted to announce that we have signed a 12-month contract with @ao following a successful six week evaluation which delivered compelling conversion rate uplift and a 38.2X ROI!https://t.co/OeqZkFrPhs pic.twitter.com/VndrcBpz0Z
— taggstar (@taggstartalk) May 3, 2022

Stephanie Nash, E-commerce Performance Manager at AO, says: “We’re always aiming to provide our customers with amazing services and great underlying technology with trusted supplier partnerships playing a big part in how we do it.”

“Taggstar gives us both. Its social proof messaging is beyond impressive. It’s not only effective but also offers an outstanding breadth of message types and combination of messages on offer that is unlike anything I’ve seen before.”

“It means that we are able to deliver effective social proof messaging at every point in the customer journey to truly help our customers to buy better.”

Peter Buckley, CRO at Taggstar, says: “Social proof messaging is a powerful tool for brands looking to increase the effectiveness of their online sales and boost conversion rate uplift.”

“AO has already witnessed its potential and we look forward to working more closely with them to further accelerate conversion rates for them.”

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