Gen Z centric CommerceTech startup Knit raises seed funding
Gen Z and Millennial consumer insights startup, Knit, has announced an oversubscribed seed funding round of $3.55 million.
The round was led by Silicon Road Ventures with participation from Bread and Butter Ventures, Alumni Ventures, Bootstrappers.mn, Operate Studio, and TiE Global Angels.
Knit’s technology enables customers to tap into Gen Z and Millennial consumers to gather video feedback and quantitative data.
Brands working with the company include NASCAR, WNBA, Harman International (JBL Speakers), and Moët Hennessey.
With the investment, the US-based venture will continue to build out its technology and expand its non-Gen Z panel to become a cross-generational solution for a global customer base, starting with EMEA and LATAM.
Through its platform, brands can upload custom research questions and get 30-90 second “selfie” video responses from hundreds of Gen Z consumers in as quickly as a few hours.
“Gen Z is shaping the future of consumer trends, it’s critical for brands today to be empowered with the right information to understand how to successfully engage this next generation,” says Sid Mookerji, Managing Partner and Founder at Silicon Road Ventures.
“Knit allows companies to gather and analyse customer feedback of this demographic with little turnaround time, making it an essential, actionable tool for marketers. Knit qualifies as a transformational technology in CommerceTech which is the focus for Silicon Road.”
“We frequently see major brands with an appetite to better understand Gen Z and the next generation of consumers. The data we’re able to provide empowers these organisations to minimise risks and drive intelligent marketing and product initiatives,” says Raahish Kalaria, CTO at Knit.
“We think of ourselves as an on-demand think tank of Gen Z consumer demographic data for brands. Our goal is to help marketers make more confident decisions to attract their fanbase of the future.”
