Retail technology firm Pimberly adds Beatrice Lafon to its board

Beatrice Lafon, a retail and e-commerce specialist who has held Chief Executive roles at Claire’s Accessories and Etam Group, has joined the board of Pimberly to help drive its US and European expansion.

Lafon has become a non-executive director.

Her CV also includes senior roles at Marks & Spencer, Sainsbury’s, River Island, BSkyB, TJ Hughes and B&Q owner Kingfisher, as well as Pimkie.

Her appointment to Pimberly’s board comes as the UK-based software as a service (SaaS) company rolls out expansion plans following a £6.5 million investment boost from existing and new institutional investors and the opening of its first US office in New York.

Martin Balaam, Founder and CEO at Pimberly, says: “Beatrice has an enormous amount of retail experience in the UK and the United States and she will be an invaluable asset to the company as we push our expansion in those territories and across the EU.”

“Specifically, she brings a wealth of insight into multi-brand, multinational enterprise retailers and brands. She is a welcome addition to our non-executive advisory team as we execute our growth plans and enhance our product offering to the fashion and apparel sector, a key target market for Pimberly.”

“She is an inspirational person whose support, strategic advice and knowhow will be of tremendous benefit to the executive team as we pursue our goals.”

He adds: “As online sales increase through marketplaces which open up global trade, the need for complex product data and automation is the primary route to success, and hence the ascendancy of our solutions as necessary e-commerce tech stack platforms.”

“We are thrilled to have Beatrice onboard as our latest adviser as we take our world class product to a wider market.”

Lafon comments: “I am delighted at the opportunity to support the international development of Pimberly in the US and across the EU, as well as forging an even stronger presence in retail generally.”

“Pimberly offers robust, agile and easy-to-use solutions to enable e-commerce players to develop winning strategies by intelligently managing listings, digital assets and pricing across territories, e-commerce platforms and marketplaces – definitively a must-have tech solution for any ambitious e-commerce business.”

AppointmentsStaff WriterBeatrice Lafon, Pimberly, Retail technology, SaaS solutions, AppointmentsComment